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Improvements to Ads Quality

We're always working on improvements that will help us show the most relevant ads to our searchers, and we're excited to tell you that we'll soon introduce two changes designed to enhance how we calculate Quality Score and rank ads. The first change helps better evaluate the precise quality of your ad - regardless of its position on the page. The second change improves how we promote ads to positions above the search results. Let's take a look at both of these changes in more detail.

More precise Quality Score calculation
Clickthrough rate (CTR) is the most significant component of Quality Score because it directly indicates which ads are most relevant to our searchers. As you probably have observed, ads in high positions typically earn better CTR than those in low positions, because ads in high positions are more visible to searchers. To calculate the most accurate Quality Scores, it's important that the influence of ad position on CTR be taken into account and removed from the Quality Score.

In the coming days, we'll update the portion of the Quality Score algorithm that accounts for ad position. This will result in more accurate Quality Scores, ensure that ads compete fairly for position based on their quality and bid, and enable Google to show the most relevant ads to searchers by rewarding high-quality advertisers with better ad positions.

Higher quality ads above the search results
We're also improving the way we determine which ads show in the yellow region above the search results. These positions are particularly valuable to advertisers because they are prominently positioned on the page. Given their prominence, it's especially important that these ads be high quality; we therefore place extra emphasis on quality when determining which ads to show in this location.

To appear above the search results, ads must meet a certain quality threshold. In the past, if the ad with the highest Ad Rank did not meet the quality threshold, we may not have shown any ads above the search results. With this update, we'll allow an ad that meets the quality threshold to appear above the search results even if it has to jump over other ads to do so. For instance, suppose the ad in position 1 on the right side of the page doesn't have a high enough Quality Score to appear above the search results, but the ad in position 2 does. It's now possible for the number 2 ad to jump over the number 1 ad and appear above the search results. This change ensures that quality plays an even more important role in determining the ads that show in those prominent positions.

Keep in mind that these enhancements may cause changes to your ad position, spend, and performance. We're launching these updates soon so that you'll have enough time to review your accounts and prepare for your holiday season advertising. While we don't believe that any immediate changes are needed on your part, we encourage you, as always, to watch your key metrics and to make adjustments as appropriate.

We'll post again once these changes are live.

Posted by Amanda Kelly, Inside AdWords crew

Clicks, conversions, and Christmas 2008

One of our favorite and most useful posts from last year was an in-depth look at cost-per-click behavior during the 2006 holiday season by none other than Google's Chief Economist, Hal Varian. In the post Hal explained how CPC's and CPA's (cost-per-actions) vary over time to affect advertisers' ROI.
This year we have two new posts about CPC's and holiday trends over at the newly launched Google Retail Advertising Blog, a great source of information tailored to the needs of retail advertisers. The first post is Hal's updated look at the new data from the 2007 holiday season. The second has some tips regarding scheduling and consumer behavior specifically for your campaigns this winter. Remember, it's never too early to start your holiday planning.
Posted by Christian Yee, Inside AdWords crew

Google Adds RSS Feeds For Web Search Results

As expected, Google has added an RSS feed for web search results to the Google Alerts service. As seen in the screenshot above, when creating a new alert, you can now choose to get the alert via email or RSS feed. RSS feed alerts are only available to logged-in Google account holders.

As we reported earlier this month, Google is the last major search engine to offer its web search results via RSS.

This is a good addition, but I have to agree with Google Operating System today: “The new feature from Google Alerts is useful, but Google should’ve provided an option to subscribe to feeds for each search result.”

Factors that can decrease your Google PageRank

 * Bad inbound links such as Poker, Porn, Sex, Drugs, or anything to that nature
   * Link spamming
   * Bad Content
   * Lots of broken links
   * SEO Black Hat Techniques

Factors that can increase your Google PageRank

Now the Google PageRank algorithm can be very complexed, but yet friendly invention. Here is a list of things that could help boost you Google PageRank, with a rating scale beside it of how important we think it is.

   * Update Pages Frequently 2/10
   * Add Pages Frequently 4/10
   * Good Neighborhood Directories with high PageRank Levels 7/10
   * Monster Websites 7/10
   * Quality Inbound links 8/10
   * Quality Relevant Links 9/10
   * No Broken Links 5/10
   * Article Submissions (this can increase your PageRank by getting more inbound links)
   * All these put together 10/10

What is Fake Page Rank?

Pagerank fraud is becoming a serious problem. When someone is offering a domain name for sale, they can artificially inflate the domain's PR. It is achieved when offending domains use a 301 or 302 redirects that point their sites to sites with a high Pagerank. This is a well known trick in the SEO (Search Engine Optimization) world, but people who aren't familiar with SEO are most likely to fall for this.

7 Recession Strategies For B2B SEO

Many people have a “set it and forget it” approach when it comes to SEO. But if you have a good site (in terms of organic search), you should be taking advantage of it—especially during these tough economic times.

SEO remains one of the most cost-effective marketing strategies, especially over the long haul. If your site and the pages on it have historically responded well to desired search terms, you should be tweaking your site to speak to the changing market. Here are seven inexpensive strategies to help you win during these challenging times.

Understand the changing landscape

Have the needs of your prospects and customers changed during the downturn? Are there products or a segment of you business more suited to these times than before? Do you need to change how you position some of your offerings? Are the keywords used by your prospects changing? What words are your prospects including now including in their searches that they didn’t include before? The primary words used in queries may be the same, but the long tail of those queries may be different. Does your site speak to the changing long tail?

Tweak existing content

Likely, there are many pages on your site that should be modified to speak to these tough economic times and the changing long tail. Adjust and expand the copy to ensure it resonates well with your prospects’ concerns, and also with search engines when those prospects search for solutions using long-tail terms that reflect those concerns. For some hints on optimizing page content, see 10 Copywriting Tips for B2B SEO.

Beef up relevant content

In addition to tweaking existing pages, you should consider adding more optimized pages to your site’s architecture. Perhaps there are products or services you haven’t strongly promoted but now are in strong demand. There may be some offerings you previously only mentioned in a passing sentence or two that now deserve an organic landing page or perhaps several pages. There are a lot of ways you can quickly add more optimized content to your B2B website, including product/service pages, case studies, white papers, etc.

Manage your landing pages

What would happen if you increased your site’s traffic by 10% or converted just 5% more of your site’s traffic? Chances are you have a lot of potential traffic that isn’t converting, both on your site and in the SERPs. Make sure you understand and manage your site’s landing pages. First, know what your search engine results look like for each desired search term. Remember, you may rank well, but does your search engine result drive click through? Second, look at your organic landing pages. Your search engine result may drive click-through, but is the searcher landing on the right page? Will that page entice them to take action? Do your bounce rates indicate a problem? Solutions to these problems don’t cost much, and they can have profound positive effects.

Drive traffic to your channel partners

Many B2B products and services are sold through channel partners, like distributors and reps. During tough economic times, these partners often pull back in terms of marketing investment, further exacerbating the crunch you may already be feeling. You may not be able to force them to spend money or take action, but you can do your part to drive more qualified traffic to channel partners. It’s probably one of the least expensive and smartest things you can do. Again, when creating or revising pages for channel partners, keep in mind the long tail and how it might be changing in your industry.

Establish thought leadership

People still buy during tough economic times. It’s just that every purchase or investment undergoes far more scrutiny. Fear of making the wrong decision (risk) is a primary motivator in B2B purchase decisions. Thought leaders are perceived experts. Businesses want to hire experts. Experts get paid more, and they get recruited from further away. Why? Because in going with an expert, the perceived risk is lower. One of the least costly ways to begin to establish thought leadership is through blogging. Done right, B2B blogging can both greatly enhance your perceived expertise and offer a way to get found for desired and changing search terms.

Build your links

Quality links drive traffic and enhance the perceived credibility of your site, both in terms of prospects’ perceptions and in terms of search engines’ perceptions. For advice here, I’ll turn to a couple of Eriks. Erik Ward’s recent article on building links during a recession is good advice. And Erik-Jan Bulthuis recently had a great article on B2B link building.

Free backlink

This is a link exchange service , Everyone knows how important backlinks are to getting a good rank . Here we offer a backlink free and fast for your sites, select colors from your backlink image Cut and paste the code generated in your site or blog to view your link click in image link , and done your site display in last references ! Remeber no remove the code from your pages or alter/change them. We check all codes if we dont find the code remove your link Very simple ! Goodluck

Click here to create your backlink

Force www vs non-www to avoid duplicate content on Google

Recently, it has been talked a lot about Google and duplicate content as well as Google Canonical problems.That is, when you have your site accessible both under your_domain.com and www.your_domain.com. To avoid such problems you can use the following lines in your .htaccess file to force only the www version of your web site:

New Calendar in blogs

New Calendar in blog service , now choose a year , month , day , hour and minute !

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